Bmpartsstore & United Auto Parts

Bmpartsstore & United Auto Parts Websites

Worked with two connected automotive outlets—Bmpartsstore and United Auto Parts—to deliver a shared digital framework tailored to their distinct audiences.

The Brief
Create two niche e-commerce experiences from a single platform, with a focus on intuitive navigation, fast part location, and streamlined communication.

The Work
Developed a core site structure reused across both brands, incorporating clear menu systems and image-based navigation for quick access to product listings. Integrated WhatsApp contact banners throughout to support enquiries, especially for specialist components not listed in the catalogue. Each site retained its own brand identity while benefiting from a unified, performance-led design approach.

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