United Auto Parts

Read about how Plume leveraged clean design and utilisation of the homepage for a smooth customer experience at United Auto Parts website, an established parts dealer of over 50 years.

1/1/20251 min read

Our job with this site was to ensure ease of access and communication as soon as a customer might land on the homepage, to make locating one of many individual components listed for their car as hassle and stress free as possible via a clear call to action chain.

The Task

The Result

We achieved this by creating a clear and intuitive menu, utilising product images for the buttons to provide an easy means of navigation. We also made communication simple and efficient through the integration of Whatsapp banners and icons regularly throughout the site, in case a customer was looking for specialist parts not listed in the shop.

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